Why scale, personalisation, unclear provenance, and diffusion of AI-generated content require us to act now — What is this about? “Why do you think responsible Generative AI (GenAI) is important and urgent?” This is a question being posed today by policymakers, researchers, journalists, and concerned citizens alike. Rapid progress in GenAI has captured public imagination, but also raised pressing ethical questions. Models like ChatGPT, Bard, and Stable Diffusion showcase the…